12th Man
The group's sports division. Investment and professional management in cricket, from team ownership to media and fan engagement.
Dubai.
12th Man Holdings LLC is based in the Meydan Free Zone in Dubai, with connections across cricket in Asia, the Middle East and North America.
Born from love of the game.
12th Man Holdings LLC is the sports division of Majid Bhai Capital. It was founded in 2025 in the Meydan Free Zone in Dubai, and it has one focus: cricket.
Cricket is changing. Franchise leagues, the women's game and new audiences in the Middle East, North America and Southeast Asia are reshaping where the sport is played and who watches it.
We come to the game as investors and as operators. A team or an event deserves the same discipline as any other business: sound management, clear accounts and a plan for growth.
We invest on our own and alongside partners and family offices. The name comes from the crowd, the twelfth man, because a team with no one behind it is not worth owning.
What we do.
Everything a team, league or event needs to grow.
Investment
We invest in cricket teams, leagues and events, alone or with partners and family offices.
Team ownership and management
We run teams as businesses: operations, budgets, scheduling, travel and player welfare.
Sports management
We organise events and bring in sponsors and commercial partners.
Media and fan engagement
We build audiences through content, broadcast partners and digital products for fans.
How we work.
Three rules for every investment in the game.
Back
Invest where the game is growing, and where we can add more than money.
Build
Run every team and event with proper management and clear accounts.
Belong
Put fans at the centre, because the twelfth man is the crowd.
Questions we hear.
- What does 12th Man invest in?
- Cricket teams, leagues and events, along with the media and fan products built around them.
- Does 12th Man invest with partners?
- Yes. We invest alone and together with partners and family offices who want to be part of the game.
- Why is 12th Man based in Dubai?
- Dubai is home to the International Cricket Council and hosts major international cricket. It also sits between South Asia, Europe and Africa, close to the players, the boards and the fans.
- How do I bring an opportunity to 12th Man?
- Send it through the enquiry form on this page and choose 12th Man and sports. Serious enquiries get a reply within two business days.
The rest of the group.
Three divisions under one group, with one standard for every deal.
Talk to 12th Man.
Tell us what you have in mind. Your enquiry goes straight to the team.
- Serious enquiries get a reply within two business days.
- Everything you share is kept confidential.